Blog

May 4, 2015

Tomorrow’s Sales Training at the LTEN Conference in June

Is it difficult to get new behaviors from an experienced sales team? The tenured sales force responsible for Genzyme’s Multiple Sclerosis product (AUBAGIO®) had seen it all. The Genzyme learning team knew they needed to find an engaging, time-effective way of spreading best practices across the sales team to drive continued performance. Learn how Genzyme used both cutting-edge and well established methods to create a blended approach that feels fresh and new. Using best practices from high performers with the greatest market share, Genzyme and their partner PDG created three methods for delivery of best practice: podcasts, graphic novels, and articles, all of which shared a similar look and feel. Learning...

Is it difficult to get new behaviors from an experienced sales team? The tenured sales force responsible for Genzyme’s Multiple Sclerosis product...

Mar 3, 2015

Life Sciences Learning Trends in Focus

There’s no denying that changes in the world economy are having an effect on every industry. And the Life Sciences industry is...

There’s no denying that changes in the world economy are having an effect on every industry. And the Life Sciences industry is...

Feb 23, 2015

The Changing Face of Life Science Product Launch, Part 3: The Role of the Learning Team

In this series, PDG’s Ann Stott, a 20+ year veteran of the Life Science industry, shares her perspective on how to become...

In this series, PDG’s Ann Stott, a 20+ year veteran of the Life Science industry, shares her perspective on how to become...

Feb 9, 2015

The Changing Face of Life Science Product Launch, Part 2: The Launch Toolkit

In this series, PDG’s Ann Stott, a 20+ year veteran of the Life Science industry, shares her perspective on how to become...

In this series, PDG’s Ann Stott, a 20+ year veteran of the Life Science industry, shares her perspective on how to become...

Jan 14, 2015

Driving Real Business Impact: Leah Minthorn of Iron Mountain

This is the first of a series of stories about PDG partners who have demonstrated strong and unique leadership in driving business...

This is the first of a series of stories about PDG partners who have demonstrated strong and unique leadership in driving business...

Jan 5, 2015

Join PDG and Bristol-Myers Squibb for an LTEN Webinar!

PDG’s Marcus Hswe will co-present with Keith Willis, the Associate Director, Cardiovascular Training for Bristol-Myers Squibb (BMS) for an exciting new webinar...

PDG’s Marcus Hswe will co-present with Keith Willis, the Associate Director, Cardiovascular Training for Bristol-Myers Squibb (BMS) for an exciting new webinar...

Dec 15, 2014

The Changing Face of Life Science Product Launch

In this series, PDG’s Ann Stott, a 20+ year veteran of training and the Life Science industry, shares her perspective on how...

In this series, PDG’s Ann Stott, a 20+ year veteran of training and the Life Science industry, shares her perspective on how...

Nov 20, 2014

Leadership Programs that Work

Many of us have been in “Leadership Training” since we were very young. We learned leadership informally, through participation in sports teams,...

Many of us have been in “Leadership Training” since we were very young. We learned leadership informally, through participation in sports teams,...

Nov 6, 2014

Top Trends with David Manning — Globalization of Learning

This is the third in a series of conversations with PDG Managing Partner David Manning where he shares his perspectives on emerging...

This is the third in a series of conversations with PDG Managing Partner David Manning where he shares his perspectives on emerging...

Oct 20, 2014

Top Trends with David Manning

Learning Demand Planning and Flexible Resource Management This is the second in a series of conversations with PDG Managing Partner David Manning...

Learning Demand Planning and Flexible Resource Management This is the second in a series of conversations with PDG Managing Partner David Manning...

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