Gartner

Oct 9, 2009

Virtual Worlds and the Hype Cycle

When Gartner announced their recent report on virtual worlds and business a few days ago, I rather cynically tweeted: “Gartner reports on virtual worlds in business.*Now* can we take it seriously?” Okay, that wasn’t fair, at least not to Gartner. Virtual worlds have been on Gartner’s Hype Cycle pretty much since they’ve existed. For 2009, virtual worlds were dangerously close to Gartner’s “Trough of Disillusionment.” What that pretty much means is that people are no longer taken in by the “ooh, shiny!,” answer-to-all-your-prayers hype surrounding the technology, and are starting to ask questions like, “what is this really good for?” And that’s a good thing. Because virtual worlds aren’t a panacea....

When Gartner announced their recent report on virtual worlds and business a few days ago, I rather cynically tweeted: “Gartner reports on...