The Changing Face of Life Science Product Launch Series

Feb 23, 2015

The Changing Face of Life Science Product Launch, Part 3: The Role of the Learning Team

In this series, PDG’s Ann Stott, a 20+ year veteran of the Life Science industry, shares her perspective on how to become more strategic in product launch planning. In the previous installment, Ann discussed how a Launch Toolkit can drive success in managing a product launch portfolio. In this final entry, Ann talks about the role of the Learning Team in product launch. Q: How are learning teams responding to the changes in life science product launches? Ann Stott: What we have started to see from our clients are requests for Launch Toolkits. A launch toolkit puts a step by step process in place for product launches. This gives consistency to...

In this series, PDG’s Ann Stott, a 20+ year veteran of the Life Science industry, shares her perspective on how to become...

Feb 9, 2015

The Changing Face of Life Science Product Launch, Part 2: The Launch Toolkit

In this series, PDG’s Ann Stott, a 20+ year veteran of the Life Science industry, shares her perspective on how to become...

In this series, PDG’s Ann Stott, a 20+ year veteran of the Life Science industry, shares her perspective on how to become...

Dec 15, 2014

The Changing Face of Life Science Product Launch

In this series, PDG’s Ann Stott, a 20+ year veteran of training and the Life Science industry, shares her perspective on how...

In this series, PDG’s Ann Stott, a 20+ year veteran of training and the Life Science industry, shares her perspective on how...