Checklist
The 12 Behaviors That Separate Launch Leaders from Everyone Else
Most launch teams don't fail on strategy. They fail on execution gaps no one sees coming. This checklist shows you where yours are.
What's inside
- The 12 behaviors: the execution habits behind top pharma and biotech launches
- Self-assessment prompts: a quick read on your team's readiness
- Field tips: what high-performing commercial teams do differently
- Scoring framework: where your team needs to level up first
Built from PDG's work with dozens of life sciences launch teams.
More resources
Keep your team launch-ready
Ready to transform your team’s performance?
Tell us what your customer-facing teams need to do differently. We will show you how we would get them there.
Contact us
