We help life sciences commercial organizations reach new levels of success by creating change that has lasting business impact.
With decades of experience across the entire life sciences product lifecycle, we can help you transform commercial performance with greater accountability, insights, and efficiencies.
In the fast-paced life sciences industry, commercial teams must adapt quickly to thrive. Performance Development Group (PDG) empowers brand teams to elevate performance and drive results where it matters most.
From Product Launch to Competitive Selling and Performance Coaching to HCP Engagement, MSL-KOL Engagement, and Key Account Management, our tailored solutions drive the behavior changes essential for lasting business transformation.
Partner with PDG to unlock your team’s full potential.
Behavior change and execution excellence drives true business transformation. Our performance solutions are designed to help life sciences’ brand teams improve their people, coaching, accountability, and processes to achieve unprecedented business impact.
At PDG, we do things differently. Solving performance challenges for life sciences brand teams isn’t just something we do—it’s all we do. Our team is made up of seasoned experts who’ve been in your shoes, leading commercial teams at some of the world’s top pharmaceutical companies.
We understand your world, share your goals, and bring the practical tools needed to drive success. Our strategies aren’t theoretical—they’re built on real-world experience and proven results.
If your mission is to elevate your brand’s performance from good to extraordinary, PDG is the partner you can count on to get there.
We’re proud to share the remarkable feedback and Customer Satisfaction (CSat) scores we’ve achieved across several recent projects.
PROJECT: STRATEGIC PRODUCT LAUNCH ROADMAP EXECUTION
“Watching the new strategy being executed in the regional breakouts makes me very proud of the work we have done together! Thank you!”
John, US Head of Sales, Pharma Client
PROJECT: ACCOUNT MANAGEMENT FRAMEWORK
“I am so grateful for PDG's help, their adaptability, and the quality of work they have done. If I had to score them on a scale of 1-10, I would gladly give them a 10.2!”
Lindsay, Manager, Commercial Readiness Excellence, BioPharma Client
PROJECT: POA READINESS
“The PDG team did an amazing job putting together a plan and materials for our recent POA. They got started with very little onboarding from our team. They gracefully and with tremendous attention to detail helped us become successful. The PDG team helped with a large volume of work-- from creation through final execution--delivered and executed with excellence. ”
Joan, Pharmaceutical and Biotech Strategic Marketing, Pharma Client
PROJECT: ACE TOOLS
“The PDG team was great from start to finish. The project was managed perfectly, and the team was also flexible to meet our demands. I felt that I had a great team with subject matter expertise that I could rely on to point us in the right direction to create a sales approach for our entire company. I felt supported and guided, and the end product was exactly what we needed. This could not have happened without this team. The PDG team are amazing partners!”
Brandi, Sr. Director of Readiness, Pharma Client
PROJECT: KEY ACCOUNT MANAGEMENT SOLUTION
“I applaud PDG’s responsiveness to the team and requests, their desire to get it right for us, their willingness to meet deadlines or milestones, and their flexibility if a priority comes up.”
Micca, Market Insights & Partnerships, Pharma Client
CASE STUDY – A leading biopharma firm’s oncology division partnered with PDG in 2024 to tackle a complex launch and protocol shifts. Discover how PDG drove success! […]
Launching a new product in life sciences is one of the most complex commercial challenges a company will face. The stakes are high, and the margin for […]
