In Life Sciences, competitive selling is essential for survival and growth. We help you craft compelling narratives, maximize touchpoints, and deliver brand differentiators that make your products the clear choice. Our tailored strategies empower your teams to stand out, connect with healthcare professionals (HCPs), and drive consistent growth in the market.
Coming off patent brings an influx of competitors into a previously protected space. We help prepare your sales organization to sell in this new reality.
We help your sales teams articulate clinical value, differentiate from competitors, and ready them for successful product launches.
We help make complex information more engaging and integrate continuous learning opportunities into sales reps’ daily routines, making them more confident in front of HCPs.
We help identify growth opportunities for key accounts and work with your teams to optimize targeting and coordination.
We cultivate meaningful HCP touchpoints through impactful client-centric messaging, techniques, and the use of effective omnichannel strategies.
We address strategy execution gaps by providing guidance, implementing repeatable frameworks, and fostering accountability to uphold a unified selling approach.
Install core skills, tools and a framework for success
Take action and measure progress
Sustainable and ongoing improvement model
Our comprehensive approach empowers your sales team to excel in a competitive market, ensuring they are well-prepared and effective. We establish a structured path, guiding their competitive selling efforts from knowledge to action, and continuously refine their skills to ensure effective knowledge transfer and skill mastery.
Through structured, phased learning journeys, reinforcement strategies, effective coaching, and continual measurement and feedback, we elevate your sales representatives’ confidence to effectively engage with Healthcare Professionals (HCPs and compete successfully in today’s fiercely competitive life sciences market.
You’re in control of how to engage. We are here to Advise, Build, and/or Deliver a custom solution that is right for you. However you choose to work with us, we’re your partner every step of the way.
We identify your short- and long-term goals, then evaluate your team, processes, systems, and external factors to provide recommendations for improvements.
Based on our recommendations, we develop a tailored, repeatable framework and solution mapped to your business goals and objectives that drive your desired performance results.
We breathe life into your solutions as we implement, manage, monitor, and report on the results, ensuring seamless execution, optimization, and adaptation in response to evolving challenges and opportunities.
Do you need help implementing and leveraging new technology, creating more engaging content, or streamlining a sales process? These are just a few of the ways we can help improve sales team performance and sustained growth.
Backed by a proven track record spanning over two decades and led by our team of experts from Life Sciences and top sales performance organizations, PDG offers a potent mix of insights, strategies, programs and data-driven solutions that help sales leaders and their teams navigate the complexities of competitive markets, elevate sales leadership, and improve team performance.
Seize the opportunity to stand out, conquer obstacles, and claim your place at the forefront of the market.
We’re deeply committed to helping pharmaceutical, biotech, medical devices, therapeutics, and diagnostics companies build high-performing sales teams with sustainable results.
Our client success metrics showcase how our solutions accelerate growth and excellence across Life Science companies.