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COACHING The Misdiagnosis Costing Your Field Force by PDG Content Team in partnership with Sean Frontz Why does sales training fail to improve field force performance in pharma? Pharma commercial organizations consistently misdiagnose underperformance as a skill deficit, so they respond with more training. But the data tells a different story: roughly 90% of performance failures stem […]
competitive selling What It Takes to Coach the Competitive Sale by PDG Content Team in partnership with Ed Gutshall Competitive selling isn’t won with better sales aids. It’s won in the moment a physician brings up a competitor — and whether anyone has coached the rep for what to do next. Most organizations train competitive selling […]
Physicians restrict access to reps who waste their time. Discover the coaching approach that transforms 30-second hallway interactions into valuable conversations that earn more access.