Beyond the Launch: A Leader’s Guide to Post‑Launch Execution

Inside the Playbook

Nearly half of life sciences launches underperform. Why? Because execution stalls when it matters most. This playbook is your 90-day roadmap to sustain field performance, reinforce behaviors, and keep execution on track.

Inside the Guide:

• Why the first 90 days post-launch make or break your brand
• How to spot early signs of execution drift
• A sample field rhythm to sustain message clarity, coaching, and momentum
• Tactical tools for managers to drive daily accountability and behavior change.

This guide is for commercial leaders ready to turn strategy into sustain impact.