Last updated: 04/06/2026
Performance Development Group (PDG) is committed to respecting and protecting your right to privacy and we take your privacy seriously. We have a strictly enforced privacy policy and will keep your personal information secure. To communicate this, we have created this privacy policy to disclose and describe our information gathering and dissemination practices for our online communications.
Most pages on this site can be viewed without providing any information about yourself. However, for some content we will request information that makes you personally identifiable.
If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. PDG reserves the right to modify this privacy statement at any time, so please review it frequently.
The PDG web site contains links to other websites, this privacy statement applies only to the PDG web site. Please review the privacy statement of any site before submitting your personally identifiable information.
CUSTOMER ENGAGEMENT EXCELLENCE What a Customer Engagement Model Does That a Sales Model Can’t by Barb Farley, Vice President Client Services What is a customer engagement model, and why do pharma companies need one? It is a single framework that aligns everyone who touches a physician’s practice, sales, medical, reimbursement, and patient support, on how […]
CUSTOMER ENGAGEMENT EXCELLENCE Why HCP Engagement Fails: The Problem Starts Before the Rep by Barb Farley, Vice President Client Services Why does HCP engagement keep underperforming even after new training and tools? Because the usual fixes target the rep while the causes sit in the company’s own setup: field teams are graded on how much […]
COACHING EXCELLENCE What AI Does to the Pharma Sales Coaching Conversation by Performance Development Group, Coaching Excellence Practice Team AI coaching tools are now standard in pharma sales: the simulators where reps practice their calls, and the systems that score and summarize them. As these tools take over the repeatable, correctable side of rep development, […]
