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The Changing Face of Life Science Product Launch, Part 3: The Role of the Learning Team

In this series, PDG’s Ann Stott, a 20+ year veteran of the Life Science industry, shares her perspective on how to become more strategic in product launch planning.

Q: How are learning teams responding to the changes in life science product launches?

AS: What we have started to see from our clients are requests for Launch Toolkits. A launch toolkit puts a step by step process in place for product launches. This gives consistency to the product launch process.

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