The Changing Face of Life Science Product Launch, Part 3: The Role of the Learning Team
In this series, PDG’s Ann Stott, a 20+ year veteran of the Life Science industry, shares her perspective on how to become more strategic in product launch planning.
Q: How are learning teams responding to the changes in life science product launches?
AS: What we have started to see from our clients are requests for Launch Toolkits. A launch toolkit puts a step by step process in place for product launches. This gives consistency to the product launch process.