By: Performance Development Group
February 29, 2024 – 2 min read
PHILADELPHIA, PA, MARCH 2024 – Performance Development Group (PDG), a premier provider of sales performance solutions for life sciences, welcomes Michael Ratican to its team as a Solution Architect.
After spending 30 years in biopharma, Ratican steps into his role at PDG primed to build fresh, engaging, and effective sales performance solutions that meet the challenges of today’s commercial teams.
During his career, Ratican spent almost 25 years at Amgen Inc., where he held impactful roles with increasing leadership and global responsibilities in learning and development, marketing, and product management. Most recently, he founded e(three) Consulting LLC, a boutique performance solutions company serving start-ups and Fortune 100 companies.
“I am thrilled to join PDG, aligning my passion for enhancing the patient journey and creating seamless HCP experiences with PDG’s commitment to excellence in life sciences sales performance., says Ratican. “This synergy will allow us to help commercial teams to elevate their outreach, strengthen customer relationships, and outpace competition.”
“We’re excited to welcome Michael to our team,” said Rich Mesch. “His forward-thinking approach and focus on the patient and HCP experiences align seamlessly with our mission. His extensive experience in the life sciences sector is poised to help us deliver impactful and practical solutions to address real-world problems.” RICH MESCH, VICE PRESIDENT OF PDG’S ADVISORY SERVICES
“We’re excited to welcome Michael to our team,” said Rich Mesch. “His forward-thinking approach and focus on the patient and HCP experiences align seamlessly with our mission. His extensive experience in the life sciences sector is poised to help us deliver impactful and practical solutions to address real-world problems.”
Ratican is a University of Southern California graduate and currently resides in Southern California with his wife and three children.
Since 2002, PDG has been helping the world’s leading life science organizations reach new heights in sales performance. PDG is laser-focused on driving measurable business results for business execution, sales transformation, leadership development, onboarding, employee engagement, and change management. To learn more visit www.performdev.com.
pharmaceutical sales training Certified vs. Capable: How Selling Ability Actually Develops by Chris Phillips, Solutions Architect What’s the difference between a certified rep and a capable one? Certification confirms that a rep knows the disease state, the data, and the approved messages, and can deliver all of it compliantly. It says nothing about whether that rep […]
pharma launch readiness Pharma Launch Readiness: Build the Ability to Sell First by Chris Phillips, Solutions Architect Why do so many drug launches underperform despite months of readiness work? The readiness that gets scheduled is materials, certification, systems, and territories. What decides the launch is whether reps can actually sell the drug. That has the longest […]
CUSTOMER ENGAGEMENT EXCELLENCE What a Customer Engagement Model Does That a Sales Model Can’t by Barb Farley, Vice President Client Services What is a customer engagement model, and why do pharma companies need one? It is a single framework that aligns everyone who touches a physician’s practice, sales, medical, reimbursement, and patient support, on how […]
