field guide

Aligning Cross‑Functional Teams for Maximum Impact

Download this Field Guide

Inside the Field Guide: 

Receive a practical framework to sharpen execution, boost cross-functional coordination, and keep your commercial teams in sync through critical product lifecycle phases. This goes beyond launch readiness, it’s about delivering launch excellence. You’ll discover: 

  • The top 3 warning signs your teams are out of sync and how to fix them fast 
  • Targeted checklists for Sales, Marketing, and Medical to power launch readiness 
  • How to translate KOL and MSL insights into winning market strategies 
  • Key launch milestones to keep your team on track 
  • Coaching and feedback loop tactics to evolve post-launch 

Whether you’re gearing up for PDUFA, managing fast-track approvals, or optimizing a recent launch, Performance Development Group empowers life science companies to stay confident, connected, and focused throughout every stage of the product launch.