The 12 Must-Have Behaviors That Separate Launch Leaders from Everyone Else

Inside the Checklist

Most teams aren’t failing because of strategy — they’re failing because of execution gaps no one sees coming. Get the checklist built from top-performing pharma and biotech launches. You’ll receive:

• The top 12 execution behaviors that drive real launch success
• Self-assessment prompts to evaluate team readiness
• Practical field tips used by high-performing commercial teams
• Scoring framework to identify where your team needs to level up

At Performance Development Group, we’ve helped dozens of life sciences organizations move beyond launch planning into execution, embedding the critical behaviors that turn strategy into sustained market momentum in today’s high-stakes environment. Assess how your team measures up.