12 Behaviors That Set Great MSLs Apart During Launch

Inside the Checklist

This comprehensive checklist reveals the 12 high-impact behaviors demonstrated by top-performing MSLs who make the greatest difference before, during, and beyond launch. When equipped with these behaviors, MSLs effectively bridge strategy and field insights, accelerating adoption through credible and trusted engagement. You can expect:

• The 12 high-impact behaviors that distinguish successful MSLs across all launch phases
• Practical examples and coaching tips to apply immediately in the field
• A simple framework for self-assessment and team coaching
• Guidance for shaping engagement strategy, insight collection, and cross-functional collaboration

Empower your MSL team to drive results at every launch stage with insights from industry-leading life science experts, Performance Development Group. After downloading, complete the self-assessment to identify your launch phase.