Written By: Rich Mesch
March 2, 2016 – 4 min read
Whether you mean to or not, your organization has an Employment Brand. Your Employment Brand is a clear message to employees and potential employees about what your organization values and what the employee experience is like. Often a new employee’s exposure to the Employment Brand begins long before their first day. Every contact they have with an organization demonstrates the brand. How were they treated in the recruitment process? What have they seen on television or read online about your business? How is the organization welcoming them to the team? Do they know what their first 90 days are likely to look like? Six months? Their first year? Your Employment Brand will have an enormous influence over the talent you attract and the talent you retain. The Employment Brand is typically the embodiment of your organization’s culture. What does your onboarding say about your culture? How does onboarding drive your Employment Brand?